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For The Semi-Naming Rights Of Metro Stations, CIDCO Is Accepting Bids

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A request for proposals (RFP) giving semi-naming rights has been released by the City and Industrial Development Corporation (CIDCO) for the licensing of spaces at 11 stations on the Navi Mumbai Metro Line-1. There is 600 square meters of interior advertising space available at ten stations, from Pendhar to Belapur. The idea of semi-naming allows commercial houses’ branding or emblems to be prefixed or suffixed to metro station names.

Even though Navi Mumbai Metro’s commercial operations started in November 2023, CIDCO is aggressively looking for non-fare box revenue (NFBR) methods to make sure the project can support itself financially. Apart from collecting fares, CIDCO also intends to make money from other areas, such retail sales, food and drink, real estate development, and ads, both within and outside of Metro stations.

As per the present design, eleven stations ranging from Belapur to Pendhar would have semi-naming rights available. “There is 600 square meters of accessible interior advertising space spread across 10 stations, ranging from RBI to Pendhar. Of this, the Licensee will receive 300 square meters, and an out-of-home (OOH) agency will be granted a license for the remaining 50% to be used for third-party advertising. The Authority has solicited a second tender for this purpose, according to a project official.

There is 1,275 square meters of available advertising space at CBD Belapur station. Of this, the Licensee will receive 300 square meters, and an OOH agency will be granted a license for the remaining area to be used for third-party advertising. It is expected to have 4.1 lakh unique passengers per day by 2031, making it one of the busiest lines in India. As of right now, Belapur station is the busiest on Navi Mumbai Metro Line-1, handling 119,425 passengers each month on average.

According to a project official, “public transportation projects like the Metro are capital and maintenance-intensive, so they cannot be financially sustainable by relying solely on farebox revenues.” He also mentioned that it takes significant financial resources to provide top-notch commuter services, which is why CIDCO looks for streams of income other than fare collecting.

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As CIDCO Chairman, Maharashtra Legislator Sanjay Shirsat Takes Control

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On Thursday, September 19, Sanjay Shirsat, the Legislative Assembly (MLA) representative from Aurangabad West, assumed the role of Chairman of the City and Industrial Development Corporation of Maharashtra Ltd (CIDCO). He assumed command of his position in Navi Mumbai’s CIDCO Bhavan.

Present at the event were Chief Vigilance Officer Suresh Mengde, Joint Managing Directors Shantanu Goyal, Ganesh Deshmukh, and Dilip Dhole, as well as Vice-Chairman and Managing Director Vijay Singhal of CIDCO.

Shirsat made the following statement during his speech: “CIDCO has been essential to Maharashtra’s progress to date. My main goal will be to keep CIDCO’s standing as a preeminent authority on urban planning and development while making sure that important projects like the mass housing project, NAINA (Navi Mumbai Airport Influence Notified Area) City, and the international airport are completed on schedule. Making judgments that will help the general public and the Navi Mumbai residents impacted by the project will also be my top responsibility. The goal of CIDCO to provide reasonably priced housing to the general public will soon be accomplished.”

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The Swachh Bharat Mission Cleanliness Drive Is Launched By Minister Ravindra Chavan

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PWD Minister Ravindra Chavan launched a cleanliness campaign as part of the Swachh Bharat Mission in Kumbharkhan Pada, Dombivli (W), urging collective efforts to maintain clean surroundings. The campaign, running from September 18 to October 2, 2024, focuses on enhancing municipal area cleanliness.

At the event, Additional Commissioner Harshal Gaikwad, former Municipal Member Vikas Mhatre, Deputy Commissioner Atul Patil, and local citizens, including NSS students, participated. Attendees took a cleanliness oath and enjoyed a street play emphasizing the importance of cleanliness.

Since the launch of Prime Minister Narendra Modi’s Swachh Bharat Mission in 2014, Kalyan Dombivli Municipal Corporation has been actively involved in cleanliness initiatives. After Anant Chaturdashi, they launched a campaign focusing on cleaning Ganesh Ghat and nearby areas. Minister Chavan, alongside Municipal Commissioner Dr Indu Rani Jakhar and Solid Waste Management Department employees, led a cleaning drive at Kumbharkhanpada Ganeshghat. They also planted indigenous trees under the Ek Ped Maa Ke Naam initiative.

The campaign began at Durgadi Ganesh Ghat, Kalyan (W), where Dr Jakhar administered a cleanliness oath. She urged citizens to participate actively in the fortnight-long campaign, which includes various awareness activities. Deputy Commissioner Atul Patil introduced the program at both locations and brand ambassador Dr Prashant Patil, along with other officials, contributed to the event.

This campaign aims to inspire public engagement in maintaining cleanliness and environmental sustainability.

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Campaign ‘Swachhta Hi Seva’ Is Launched In Thane By Chief Minister Eknath Shinde

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Chief Minister Eknath Shinde officially began the Thane Municipal Corporation’s (TMC) Swachhta Hi Seva campaign at Parsik Retibandar Visarjan Ghat on Tuesday, September 17. The Chief Minister encouraged attendees to maintain high standards of cleanliness in their daily lives and stressed the value of cleanliness for health throughout the occasion.

Chief Minister Shinde made a personal commitment to uphold cleanliness during the event, promising not to litter and to make sure others do the same. In addition to promoting the adoption of appropriate trash disposal techniques, he pledged to separate waste into wet and dry categories. He also promised to assist the Swachh Bharat Mission by minimizing the usage of plastic and thermocol, with the goal of making Thane and the country as a whole free of these materials.

Members of Parliament Naresh Mhaske, Saurabh Rao, Additional Commissioners Sandeep Malvi and Prashant Rode, Deputy Commissioner Manish Joshi, Shankar Patole, Health Officer Dr Rani Shinde, and Executive Engineer Sudhir Gaikwad were present at the opening event.

Chief Minister Shinde gave away saplings to residents as part of the Ek Ped Maa Ke Naam campaign. From September 17 to October 2, the nation will be enthralled with the Swachhta Hi Seva campaign, which will include public awareness campaigns, cleanliness drives, and the installation of selfie stations with themes like Green Thane, Swachhta Karmchari, and Ek Ped Maa Ke Naam. The goal of the program is to increase public awareness and participation in cleanliness after October 2.

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